Trends come and go. Nothing is born or destroyed. However, riding a trend could cause you to capsize and momentarily sink. Conversely, it might give you a momentary push. Either way, timing and trends will always maintain a unpredictable overlap. However, the one thing you can count on is that being an outlier is more than being outside of a trend; it is a committed focus on direction and a destination. It is surviving the waves that come and go.
